Designed and delivered multi-channel campaigns across CRM, digital, OOH, and social — partnering with creative leadership, copywriters, and stakeholders to take work from brief to launch with speed and precision.

Maintained active co-branded partnerships with 7 major sports organizations — NFL, NBA, NHL, PGA, WNBA, NASCAR, and UFC — executing creative that met both DraftKings' standards and each league's brand requirements simultaneously.

Creative Direction: Kelsea Ashworth & Tom Herrera